Promoting Values in Good Design: It is our firm belief that process is as important as result. This is why we at ALTA encourage a work environment that promotes the creativity and aspirations of our people. Establishing a culture of ideas and recognizing the importance of teamwork is the best way to create the vision put forth by our clients. Good design, after all, begins with good ideas. Thus the success of a project relies on the collaboration of design leaders, the talents of team members and the clients they serve.